Meet Our Team

Bradford Ross Cherry

Years of Experience at CC&F: 21 years

Years of Experience in Flooring Industry: Born and raised in the flooring industry.

Bradford "Ross" Cherry is a Portsmouth native where he attended Portsmouth Public Schools, graduating from Churchland High School in 1991. He then received a BS in Business Management from Clemson University before returning home to work in his family business, Cherry Carpet & Flooring in 1997. In 2007, he became COO and in 2009 was named President of the Portsmouth based company established in 1947. Ross has served on many boards for his industry to include the JJ Haines Dealer Council, Ardex Fuse Dealer Council and currently sits on the board of Fuse Alliance.

Besides having a passion for his industry, he also has one for his community. As a Lefcoe Leadership Graduate, Ross has been active in various community organizations including serving as a board member of Girls, Inc. and Churchland Swim Club among others where he had several leadership positions. He also served on the 2025 Comprehensive Plan Committee for the City of Portsmouth. He is currently on the board of the Southeast Virginia Community Foundation and is a Director with The Portsmouth Partnership.

When Ross is not at work, he is an outdoor enthusiast. He can be found anywhere that has mountains, valleys and a river view. He spends most of his free time whitewater kayaking, whitewater rafting, hiking, and snowboarding. He feels grateful to have kayaked the Grand Canyon and to have taught troubled youth how to canoe as part of a last chance court ordered camp. His greatest accomplishments are his two daughters, Savannah and Hayley and his wife of 18 years, Tara.

Do you have pets? Yes, a very handsome Golden retriever named River. He is considered by our team to be Cherry Carpet & Flooring’s company pet. You can find him most days hanging around the office getting treats and head pats from everyone.